L’age de la rémunération symbolique
Un extrait de l’interview du rédacteur en chef de Wired, Chris Anderson, sur Salon.com
If the audience goes online, will the revenues follow?
Yes. It’s all about attention. That is the most valuable commodity. If you have attention and reputation, you can figure out how to monetize it. However, money is not the No. 1 factor anymore.
Attention and reputation are two non-monetary economies. The vast majority of people online write for free. We’ve tried paying some of our bloggers and they thought it was insulting. They’re not doing it for the money, they’re doing it for attention and reputation, or just for fun. For example, two years ago, I started this Web site called geekdad.com. It’s about being a dad and being a computer geek. We’re writing about how to do things that are fun for kids and fun for dads. It’s a community project, everyone contributes for free but we now have an audience bigger than many newspapers. And there are an infinite number of sites like this out there.